{"id":9306,"date":"2022-07-27T06:59:33","date_gmt":"2022-07-27T06:59:33","guid":{"rendered":"https:\/\/depocen.org\/publications\/measuring-confucian-values-among-east-asian-consumers-a-four-country-study\/"},"modified":"2022-07-27T06:59:33","modified_gmt":"2022-07-27T06:59:33","slug":"measuring-confucian-values-among-east-asian-consumers-a-four-country-study","status":"publish","type":"publications","link":"https:\/\/depocen.org\/vi\/publications\/measuring-confucian-values-among-east-asian-consumers-a-four-country-study\/","title":{"rendered":"Measuring Confucian Values Among East Asian Consumers: A Four Country Study"},"content":{"rendered":"<p>This study aims to make a conceptual and empirical contribution by developing and<br \/>\noperationalising suitable scales to capture certain Confucian values (face saving, humility,<br \/>\ngroup orientation, hierarchy and reciprocity) that can influence East Asian consumers. Based<br \/>\non the pertinent literature, focus group discussions with extended East Asian families and<br \/>\nEast Asian scholar interviews, we develop and validate our measures on data from over 400<br \/>\nrespondents across four East Asian cities (Tokyo, Hanoi, Beijing and Singapore). Despite<br \/>\nsome variance, our findings signal that East Asians are highly influenced by such traditional<br \/>\nvalues. Several implications are extracted and future research directions suggested.<\/p>\n","protected":false},"featured_media":0,"template":"","cate_publications":[],"author_publications":[1946],"topic_publications":[],"class_list":["post-9306","publications","type-publications","status-publish","hentry","author_publications-lien-le-monkhouse-bradley-r-barnes-thi-song-hanh-pham"],"acf":[],"_links":{"self":[{"href":"https:\/\/depocen.org\/vi\/wp-json\/wp\/v2\/publications\/9306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/depocen.org\/vi\/wp-json\/wp\/v2\/publications"}],"about":[{"href":"https:\/\/depocen.org\/vi\/wp-json\/wp\/v2\/types\/publications"}],"wp:attachment":[{"href":"https:\/\/depocen.org\/vi\/wp-json\/wp\/v2\/media?parent=9306"}],"wp:term":[{"taxonomy":"cate_publications","embeddable":true,"href":"https:\/\/depocen.org\/vi\/wp-json\/wp\/v2\/cate_publications?post=9306"},{"taxonomy":"author_publications","embeddable":true,"href":"https:\/\/depocen.org\/vi\/wp-json\/wp\/v2\/author_publications?post=9306"},{"taxonomy":"topic_publications","embeddable":true,"href":"https:\/\/depocen.org\/vi\/wp-json\/wp\/v2\/topic_publications?post=9306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}