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Lien Le MONKHOUSE; Bradley R. BARNES; Thi Song Hanh PHAM
Measuring Confucian Values Among East Asian Consumers: A Four Country Study
Xuất bản: 27 July, 2022
This study aims to make a conceptual and empirical contribution by developing and operationalising suitable scales to capture certain Confucian values (face saving, humility, group orientation, hierarchy and reciprocity) that can influence East Asian...