{"id":8949,"date":"2022-07-27T06:39:16","date_gmt":"2022-07-27T06:39:16","guid":{"rendered":"https:\/\/depocen.org\/publications\/an-explorative-study-on-functional-upgrading-and-export-development-of-vietnam-wood-furniture-producers\/"},"modified":"2022-07-27T06:39:16","modified_gmt":"2022-07-27T06:39:16","slug":"an-explorative-study-on-functional-upgrading-and-export-development-of-vietnam-wood-furniture-producers","status":"publish","type":"publications","link":"https:\/\/depocen.org\/en\/publications\/an-explorative-study-on-functional-upgrading-and-export-development-of-vietnam-wood-furniture-producers\/","title":{"rendered":"An Explorative Study on Functional Upgrading and Export Development of Vietnam Wood Furniture Producers."},"content":{"rendered":"<p>The academic debate about whether developing country producers should involve in design<br \/>\nand marketing functions through which developed country firms hold strong positions<br \/>\ntriggers research idea for this research. The research applies global value chain perspective<br \/>\nto analyze the relationship between functional upgrading and firm&#8217;s export development in<br \/>\nthe context of Vietnam wood furniture industry. It employs qualitative analysis methods<br \/>\nincluding indepth interview, direct observation and case study analysis. The results from this<br \/>\nresearch indicate the positive impact of functional upgrading on firm&#8217;s export development<br \/>\nand the combination of different functions in different value chains enables developing<br \/>\ncountry firms to develop well in the long term. This paper suggests that firms should<br \/>\ncombine both transactional and relationship marketing approach.<\/p>\n","protected":false},"featured_media":0,"template":"","cate_publications":[],"author_publications":[1712,1713],"topic_publications":[],"class_list":["post-8949","publications","type-publications","status-publish","hentry","author_publications-pham-t-song-hanh","author_publications-pham-t-song-hanh-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/depocen.org\/en\/wp-json\/wp\/v2\/publications\/8949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/depocen.org\/en\/wp-json\/wp\/v2\/publications"}],"about":[{"href":"https:\/\/depocen.org\/en\/wp-json\/wp\/v2\/types\/publications"}],"wp:attachment":[{"href":"https:\/\/depocen.org\/en\/wp-json\/wp\/v2\/media?parent=8949"}],"wp:term":[{"taxonomy":"cate_publications","embeddable":true,"href":"https:\/\/depocen.org\/en\/wp-json\/wp\/v2\/cate_publications?post=8949"},{"taxonomy":"author_publications","embeddable":true,"href":"https:\/\/depocen.org\/en\/wp-json\/wp\/v2\/author_publications?post=8949"},{"taxonomy":"topic_publications","embeddable":true,"href":"https:\/\/depocen.org\/en\/wp-json\/wp\/v2\/topic_publications?post=8949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}