Questionnaire Design


The course is designed to help students have a great command of good questionnaire design and be equipped of skills to produce a complete and sufficient questionnaire for firm surveys.

You will receive copies of the PowerPoint slides used in the presentations and suggested reading lists which can be provided by DEPOCEN.

Course Content:

Throughout the course, students will go thoroughly over the following:

Lecture 1: Introduction to Questionnaire

Position of Questionnaires

Types of Questionnaires

Lecture 2: Questions

Question Comprehension

Sequence of Questions

Types of Questions

Lecture 3: Wording and types of Scales


Questionnaire Format

Response Scales

Question Order Effect

Question Length

Lecture 4: Practice

Designing questionnaire

Pre - Testing

Course Instructor:

Nguyen Thi Phuong Mai is the instructor of the course. She is an experienced expert in questionnaire design. He has designed question for lots of surveys conducted by Depocen and other institutions.

Preparatory Reading:

The following are recommended as background reading that will help participants to understand and get the most out of this course:

Questionnaire Design: How to plan, structure and write survey material for effective market research, Ian Brace, Kogan Page Ltd, 2004.

Asking questions: The Definitive Guide to Questionnaire Design, Norman M. Bradburn, Seymour Sudman, and Brian Wansink, Jossey-Bass, 2004.


DEPOCEN Traning Series

Education counsellor: Ms Thanh Thuy

Tel: +84-4-39367542 / +84-4-39351419

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Development and Policies Research Center

Rooms 305 -307, 3rd floor, 12 Trang Thi Str., Hoan Kiem District, Hanoi (Inside The First Restaurant)

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